I came across this press release and found it interesting for a few different reasons:

Knowing your affluent buyer is the KEY to successfully selling to them
The affluent are risk takers and don’t pull back in a recession
Understanding buying motivations helps you sell
Even though this study was for financial advisors, you can use this information to [...]

Here are some interesting statistics I ran across on the spending patterns of the mass affluent vs the super-affluent.

The super affluent spent $22, 300 on wines and spirits in ‘06, while the mass affluent spent $1,900.
The super affluent spent $61,200 on hotels and resorts while the mass affluent spent $2,400.

These are startling numbers for a [...]

I know in the fractional jet market, sales mirrored the S & P 500. If the market was up, sales were up. If the market was down….well, you get the picture.
I’m curious if this translates into other fractional markets: real estate, cars, yachts, etc.
I’ll be speaking at the Ragatz Fractional Interest Conference next week. One [...]